Influence of Green Purchasing and Green Packaging on Sustainability and Operational Performance: A Case Study from E-Commerce Industry

Green Supply Chain


  • Ali Ahmed


Sustainability, E-commerce, Daraz, Green packaging, Green purchasing


The increase in supply chain management concerns waste management, pollution, and others have led to a more concerned opinion from the stakeholders. Businesses all over the world are facing challenges in implementing processes and applying strategies in the long run to limit the overall environmental impact. The focus of the research is to develop a better understanding of sustainable supply chain management practices and to determine the relevance of SSCM with a focus on sustainability and performance. The subject's relevance is derived from understanding the sustainability and supply chain management theory, and focused hypotheses are developed. The researcher carried out a quantitative research methodology with a survey questionnaire designed and developed on Google Forms and was provided to the supply chain professionals in Karachi, Lahore, and Islamabad. The researcher collected a total of 153 responses based on the statistical analysis. The outcomes derived from the regression analysis allow us to understand that the application of green purchasing has no significant impact on the overall performance; however, a weak positive impact on the sustainability of the business is evident. However, sustainable purchasing is found to impact overall performance and sustainability positively.


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How to Cite

Ali Ahmed. (2022). Influence of Green Purchasing and Green Packaging on Sustainability and Operational Performance: A Case Study from E-Commerce Industry: Green Supply Chain. South Asian Journal of Operations and Logistics, 1(2), 16–29.